Semrush also has another tool, Sellerly, which is an Amazon marketing tool that allows sellers to monitor products, perform slit testing, and much more. You can find me reading Tolkien in the far north of Norway. How to Avoid Amazon Listing Keyword Stuffing. SO happy!" It’s not uncommon to hear marketers refer to Amazon’s A9 algorithm is similar to how Google's was back in the early 2010s, mostly due to the importance of keywords (Amazon uses other ranking factors, too). In this guide, we’re going to talk you through the different ways to do Amazon keyword research and understand how to use keywords on the platform. ☆Top 10 Amazon Keywords. Using one of the reports on the left-hand menu, it’s possible to dig deeper and see the other queries people are making on Amazon in relation to this topic. If you’re an ecommerce marketer, Amazon should be seen as a big deal and a key part of your growth strategy in 2021. Amazon keywords. ORGANIC KEYWORD MANAGEMENT FOR AMAZON LISTING OPTIMIZATION. Amazon Keyword Tool Step 3: Set up Manual Campaigns. If you’re selling online and you’re not paying attention to the channel, there’s a good chance that your competitors are. Before we take a look at several proven tactics for Amazon keyword research, let’s look at where you’ll be placing keywords on your product listings and the type of keywords you’ll need to find. Learn how to create an Amazon Storefront with Brand Registry 2.0. Just remember that the more (relevant) keyword variations that you're able to optimize for, the less chance you have of missing opportunities. Assess the relevancy of any keyword. That can be a good indication of how many sales the ebook is making. Amazon keyword research is one of the most crucial steps for an Amazon seller or FBA seller product launch. Today is your lucky day. “We consider this the best approach. It worked! Before we get into the five simple changes you can make so as to get your book to the top of a search result on Amazon, you need to know which keywords you want to aim for. This strategy utilizes automatic and manual Sponsored product campaigns. Learn how to assign user rights, to design your storefront, add Source Tags and use Store Insights to track internal and external marketing campaign efforts. How to index keywords on Amazon? That’s only ~56,000 higher than the US-only volume, meaning that 90.25% of searches for “toilet paper” come from the US. With this in mind, it makes sense to use the same tool(s) that you'd use when doing keyword research for your website to find the terms to optimize your Amazon listing. Sort through relevant terms and use any that you hadn't already found for your Amazon listing. Amazon Keyword Tool Step 3: Set up Manual Campaigns. Scope offers a full-featured keyword tool … You do not yet have functionality for Amazon UK. While Amazon's search bar and product listings can help you find the bulk of keywords that your potential customers are using, you can turn to Google and Semrush to help you find more. I know how to find the best keywords to optimize your Amazon listing. 3 – Create a keyword list The keywords picked up are profitable keyword opportunities with high conversion rates and low advertising cost of sale (ACoS). Find the top 100 most popular items in Amazon Best Sellers. Along with factors like sales history and Amazon Best Sellers Rank, relevant keywords can boost your placement in search results on Amazon.com. So the second use of keywords is to get your book shown in front of those … It also looks like Bellroy is popular in Japan, Germany, the UK, Canada, and Australia. Stacey Thompson, Amazon Private Label Seller Here, we can see keyword variations based on the initial keyword that was entered. Then click on the top three books that show up for that search. 2. ☆Top 10 Amazon Keywords. Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper. In your Amazon Seller Central account, you're able to fill out search terms for each product. So much so, that 50% of searches are for gadgets. Discover the ins and outs of Semrush’s Traffic Analytics API to find all the ways to leverage it for your business advantage. 4.7K searches. The main aim was to show you how to find competitors keywords on amazon but on top of this we still want to share as much useful information as possible. Now that you know how to use keywords on Amazon, it’s time to learn the different approaches to finding them. Many user behaviors are the same across different search engines. Put it this way: you need to be filling out these fields, and there's a 250-character limit (spread across five lines of 50 characters). Click into a listing and look at the 'about this item' and 'product description' blocks to find more keyword ideas. Next, go to their Amazon Best Seller Rank (ABSR), copy, and paste it into my Kindle Calculator. This calculator will convert the ABSR of a book or kindle into estimated sales that day. You can find these by clicking the 'inventory' tab in your Seller Central account and hitting the 'edit' button to the side of active products. Include the Top 10 and highest Ranked Amazon keywords in your Amazon listing title and generate more search traffic.. 18 International Amazon Marketplaces To what extent do you think US Amazon keywords map across to Amazon UK, in terms of searcher per month and competitiveness? And that’s it! Amazon Keywords Explained. This calculator will convert the ABSR of a book or kindle into estimated sales that day. That would be like shooting in the dark. To find out if a kindle keyword is making money, first, do a search for that keyword in Amazon. Amazon also seems to be a popular place to purchase games consoles and games. Right away, you can see that searches for gadgets dominate this list—laptops, bluetooth speakers, smartwatches, SSDs, gaming controllers and so on. If you’re not yet using the channel to drive additional revenue, it’s an area that you should focus your efforts on sooner rather than later. Whether you are an Amazon affiliate or Amazon FBA seller , Keyword … Next, go to their Amazon Best Seller Rank (ABSR), copy, and paste it into my Kindle Calculator. Browse the topics below to learn more. So, I think it’s fair to say that people are lovin’ the Switch! Without this, there is no point in optimizing your Amazon sales page. Be sure to carefully consider the product you'll be optimizing and make sure you're focusing on the relevancy of keywords. Top 100 Amazon searches (Worldwide): the same data but with searches from outside of the United States (and with global search volumes). Fancy learning more about the searches people are making on Amazon? Keep going until you run out of ways to trigger fresh keyword suggestions. Or at least lacking the strength for optimal performance. Before we take a look at several proven tactics for Amazon keyword research, let’s look at where you’ll be placing keywords on your product listings and the type of keywords you’ll need to find. Thank you so much for your help and for taking the time to hold the call with me last week. However, to maximize the keywords that you find, you need to go further than just entering your main keywords from your initial seed list. RedBubble. Before we take a look at several proven tactics for Amazon keyword research, let’s look at where you’ll be placing keywords on your product listings and the type of keywords you’ll need to find. With the SellerApp advertising feature, you can harvest the top-performing keywords and search terms in your campaigns. Amazon is still an untapped opportunity for many ecommerce businesses, despite its continued growth over the last few years. If it is an Art Deco piece of jewellery or a ‘steampunk’ piece of art, this is what you can state here. Find out about Amazon‘s FBA program, Fulfillment By Amazon, and learn how to see if FBM, Fulfillment By Merchant is better for you. If you aren’t selling on Amazon, but your competitors are, you’re openly giving them a competitive advantage and ignoring an untapped opportunity to drive revenue. For Google and other search engines, you need to begin by building out a seed list of keywords when carrying out keyword research for Google. Indition SellerTools tracked keywords tools allow you to monitor and manage an unlimited number of keywords (depending on the product plan selected). Top searched keywords to increase Amazon search ranks and product visibility. Keywords on Amazon are indexed based on the sales made by the listing for the keyword. But what else is popular on Amazon besides gadgets and games? Then, analyze the listings to try and find further ideas. Maybe. Just be sure to select 'exact URL' to make sure you're only returning keyword rankings for this page. Open up Excel, Google Sheets, or any text editor and note down the main keywords you'd expect someone to type when searching for the product you're carrying out keyword research for. You can also head to sites other than Amazon to do extra keyword research and get ideas for covers. Head to the tool and enter a keyword, and hit 'search.'. That means you’re missing out on the chance to drive growth. The Top 10 keywords are highlighted with a star ☆.. But first, a quick suggestion for those doing Amazon keyword research: You can see Amazon search volume data for 152 million keywords in Ahrefs’ Keywords Explorer. However, one of the noticeable differences with the US data is the comparable lack of searches for everyday essentials (toilet paper, paper towels, etc.). Did you know that 63% of retail consumers start their product search on Amazon? But as with all tools – you must know how to use them correctly and effectively. What is their Amazon Best Seller Rank? PPC Bid (Broad). In this post, I’m going to share the following new pieces of data with you: But first, a quick suggestion for those doing Amazon keyword research: You can see Amazon search volume data for 152 million keywords in Ahrefs’ Keywords Explorer. Wanting to sell on Amazon? Back in the game!! That would be branded ‘stuff.‘ Branded Content is a message that resonates with your target audience. I also read that people use Amazon six to seven times more often than Google when searching for a product to buy . You'll want to place your main keywords at the start of your product title while including all of the main variants that people are searching for. At this stage, we're trying to build out a list that's as comprehensive as possible of keywords that describe the product. Amazon advertising is the best way to get ahead of your competitors by bringing traffic to your product page. Scope is next on our list of Amazon keyword tools. Given that we're looking to discover the keywords helping products to rank organically, it makes sense to skip straight to these listings. The Top 10 keywords are highlighted with a star ☆.. To find out if a kindle keyword is making money, first, do a search for that keyword in Amazon. The rankings started coming back overnight, and I am back to page 1 or 2 for pretty much all of my top keywords. Take Keywords Explorer for a spin with a 7‑day trial for $7. He explains what you need to know in regards to the A9 algorithm, keyword research, reverse ASIN lookup, sponsored ads, conversions, PDA — Product Display Ads, and more. Your Amazon PPC journey starts with the launch plan outlined in this article. It can help you understand the priority of different keywords and figure out which are primary keywords and long-tail variations that you need to include in your descriptions but don't need to worry about including as prominently. Either way, one thing is for sure: Amazon is genuinely an everything store. While it's common for shoppers to skim product titles (especially when they're often making click decisions based on the image or price), you'll want to focus more on conversion-led descriptions here. Keyword Research off Amazon. The goal is to understand what customers are typing into the search box, then using these insights to make your own listings as relevant as possible. As we stated earlier, the goal is to find relevant keywords that you should be optimizing your products for on Amazon. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger. We can break Amazon keywords down into three areas of implementation: To make your book easier to find on Amazon, you need keywords that accurately portray your book's content and reflect the words customers will use when they search. In many ways, Amazon SEO uses the same optimization principles as Google or other search engines, but there are several distinct differences. With the holiday season in full swing, we thought it would be a good idea to get some tips that could help our community out. This channel allows many businesses to get their foot in the door and attract attention and deliver solid ROI. Here's how to use Amazon's search bar to find keyword suggestions... Head to Amazon.com (or your local equivalent) and enter one of the keywords from your seed list. This is the average bid current sellers are using to make their sponsored product ads appear at the top of Amazon searches using closely related keywords. Keywords are key to ranking your products. Google has evolved beyond keywords to topics, but there’s still a huge emphasis on Amazon keywords. This means that better-selling products (both in terms of volume and conversion rate) will typically outrank products with fewer sales or low conversion rates. “Keyword stuffing” is the practice of loading keywords into a web page in an attempt to manipulate the search engine and gain a higher rank for more searches. They're not visible to consumers, hence why they're often called hidden keywords, but are an important ranking factor. Nintendo Switch is the most searched product keyword, with approximately one million monthly searches. To give a working example, let's assume you're about to start selling iPhone chargers on Amazon. You can create a custom Brand Storefront with images, text, product links and even video to protect your brand and increase sales. Gaming mice and chairs are popular too, with ~822,000 combined monthly searches. That’s excluding searches for iPhone accessories too, of which there are many. We can break Amazon keywords down into three areas of implementation: Don't leave these fields blank and use spaces rather than colons or semicolons to separate keywords. RedBubble is an international POD (Print On Demand) outlet and one of the most successful outside Amazon, and is a great place to hunt out cover design ideas and sub-niches. Add additional keywords to tell customers more about the style of product that you make. Find the top 100 most popular items in Amazon Best Sellers. Product reviews also feature prominently as a ranking factor. Q2. Go to Ahrefs’ Keywords Explorer, enter a query and select Amazon as your search engine. Now let’s see the most popular Amazon searches in the US compared to the rest of the World. Optimize product listings for top keywords, monitor product listing rankings, track keyword rank over time and track how content updates affect keyword rankings. We’ll also dive into the most popular categories, as well as top keyword searches on a global basis. Evan Facinger walks you through how to use Amazon tools to determine the best way to sell on their platform. At least not when it comes to product searches. Be sure to pay attention to frequently used keywords across different listings. Here are the top iPhone searches (and their respective volumes): Interestingly, while there are hundreds of thousands of searches for older models like the iPhone 7 and 8 around the world, these phones didn’t even make it to the top 100 searches in the US. Discover the best in Best Sellers. Let’s look at some of the more complex insights that your rivals’ website traffic metrics can reveal. Look for the 'offer' tab and navigate to 'Keywords.'. Enjoys monitoring SERP volatility. Amazon has extremely strict standards for their Kindle Direct Publishing platform, they are much more strict than they are to traditional publishers with direct accounts, so it can be really hard for a person to tell which keywords or concepts are banned. Check out our guide to Amazon SEO Strategy and Search Term Optimization. One of … Are you curious as to which products get the most searches on Amazon? Unlike Google, Amazon also takes into account conversions when ranking products. Amazon also uses your keywords, duh, to return search results. We can see here that the first two listings are clearly marked as being sponsored. While this does mean that products that have already landed lots of sales end up getting a lot more, you need to make sure you’re considering the way you optimize for conversions as well as clicks when putting together your listings. While not primarily an Amazon keyword search tool, Jungle Scout does allow for Amazon product keyword searches and filtering by keywords that can help you identify profitable products that are flying off the shelves. Providing a high-level view of strategy to the specific element applications, you will come away with a breadth of knowledge that will be sure to take your Amazon sales to the next level. For example, if the charger you're selling isn't a car charger, it wouldn't make sense to note this down. Read this post to finally understand what an API really is. What you see here is the exact way Amazon users are searching, so be sure to prioritize this method. But if you’re already selling on the platform, take the time to check in on your performance and visibility for key search terms and spend some time further optimizing your listings based on the keywords your customers are using. Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). These are sometimes referred to as 'hidden keywords' or 'Amazon backend keywords. Once you’ve identified your top keywords (high number of clicks, order numbers, product sales), the next step is to build out your Manual Campaigns by adding the SKU(s) to bid on each keyword. Viral Launch. Amazon Keyword Ranking Tracker SEO Assess & monitor daily organic search performance of any product on Amazon. By combining the insights from different sources, you’re able to cover all bases and get a detailed picture of how people are searching for your products, and optimizing your listings accordingly. As tempting as it may seem, do not fill your Amazon listing with keywords that are not relevant to your product or brand. Here you'll find all of the keywords that the page ranks for on Google. Back to Top . In the example above, we can clearly see the product primarily targets 'wireless charger' but then includes variants for the different phone and device models. My keywords for the US market I have nailed down, thanks to Rocket. Many might not realize this, but Amazon is actually a search engine. Search the keyword you entered and scroll down past the sponsored results. Top 10 Amazon Keywords are the most popular search terms relative to the other keyword suggestions found. By using them correctly, you can draw potential readers to your topic and, ultimately, sell more books. How to Find the Best Amazon Keywords for Your Products. Top 100 Amazon Product Searches in the U.S. Out of the top 100 product searches on Amazon, over half are for electronics. There’s big money on Amazon, and every smart ecommerce marketer needs to be thinking one step ahead of the competition to make it work as another revenue-driving channel. While no one is recommending that you focus all of your efforts here, a true multi-channel strategy is a smart one that will undoubtedly put you ahead of most of your competitors who are still trading primarily via their own website. Just look out for those marked with a sponsored label. Sonar. That can be a good indication of how many sales the ebook is making. Given that sales and conversions are a key ranking factor for the A9 algorithm, it's important not to lose sight of the end goal: to encourage an 'add to cart.'. This is the average bid current sellers are using to make their sponsored product ads appear at the top of Amazon searches using the exact keyword. In seconds, you can gain an insight into how Amazon users are searching. In this instance, we'll run a search for 'iPhone charger.'. That’s no doubt down to Apple (and other phone manufacturers) removing headphone jacks in recent years. Hopefully this article has demonstrated my amazon keyword strategy in a pretty transparent way, after all that’s why we started ebusiness boss. While the search volumes relate to Google, not Amazon, these can help give at least some level of insight around the popularity of the search query. Keyword Tool uses Amazon autocomplete (or search suggestion feature) to generate a large number of relevant keywords that can be used for Amazon listing keyword optimization or any other purpose. Don’t use subjective keywords. Branded content is content that speaks the values and the vision of your company. ... You can also compose your custom keyword within the tool with a list of others top keywords compiled by our AI semantic analysis. Want to learn more about Amazon’s A9 algorithm? Take the top-ranked organic results, run these URLs through the Semrush Organic Research Tool, and head to the 'positions' tab. Take a look and see if it can help you! Amazon Backend Keywords - Keyword Search Terms; In each of these areas - it is important to include relevant keywords, however the most searched Amazon keywords (most popular keywords) should be used in the Product Title first, then the Product Key Features second, then the Product Description third, and then finally the Keyword Search Terms. Editor, SEO strategist, and writer. What can the SellerApp Amazon Keyword Tool do for you? Learn how to analyze competitors‘ digital marketing strategies for SEO, PPC, social media, content, and more using Semrush tools, and get insights to optimize your online campaigns. The process involves choosing a focus keyword or long tail keywords to attract your target customers and also to boost up your ranking on Amazon.. So, there's a distinct need to get your keyword research right. The Semrush Keyword Magic Tool is perfect for Amazon keyword optimization. Q3. Jungle Scout. The keywords picked up are profitable keyword opportunities with high conversion rates and low advertising cost of sale (ACoS). As a general rule, the more websites link to you, the higher you rank in Google. Getting started doesn‘t have to be complicated. In this guide, we‘ll take you through what branded content is and how to do it right to gain a following. Let’s see how many people search for “bellroy” each month in the US. If you want to compete for product rankings, you need to know what you're competing against—analyzing the products that already rank is a good place to start. This is the next tool I have for you. Keywords are key to ranking your products. Enter a broad description of your product into Ahrefs' Amazon Keyword Tool and check one of the five keyword ideas reports to see the most popular related search terms. : A Complete Beginners Guide to Optimization, Amazon Storefronts — Protect Your Brand and Increase Sales. We can break Amazon keywords down into three areas of implementation: Knowing how to use keywords on Amazon can help focus your research and ensure you’re using them to drive targeted traffic that’s going to convert into sales, further increasing your products' visibility. Shows how many different websites are linking to this piece of content. Using Keywords on Amazon Product Pages (About This Item and Descriptions), Amazon Hidden Keywords and Search Terms in Seller Central, Use Amazon's Search Bar for Keyword Suggestions, Amazon SEO Strategy and Search Term Optimization, Why You Need Branded Content (and How To Get It Right), How To Do Competitor Analysis and Improve Your Digital Marketing Strategy with Semrush, 6 Competitor Insights You Can Get in 30 Minutes, The API: What It Is and How It boosts Your business, Amazon Listing Optimization: How To Increase Sales on Amazon, Weekly Wisdom with Evan Facinger: How To Maximize Profitability with the Amazon FBA Calculator, Weekly Wisdom with Evan Facinger: Improve Product Ranking with Amazon Advertising, Holiday Tips for Amazon Sellers: An Interview with Robyn Johnson, What Is Amazon PPC? Phew!! Each letter that you enter will return new suggestions of long-tail keywords with words starting with that letter added as after the initial keyword. Amazon Keywords Explained. This leads me to a two-fold question: 1. The number of times this article was shared on Twitter. While we all know that this doesn't work for Google, you need to understand that optimizing product titles on Amazon involves getting as many keyword variants into your title as possible, given that this is the most important area to have them included. Hidden keywords are terms returned by Amazon after, for example, a sponsored product ad shows for an item, the ad is clicked on, and the product is purchased. Perhaps Amazon hasn’t yet made the push into this market outside the US? Review and refine strategy. Keywords are key to ranking your products. Other than that, there are lots of searches for everyday essentials and other “basic” items: Oh, and one non-physical product made it to the list too: “prime video” (~272,000 monthly searches). Amazon also uses your keywords, duh, to return search results. Furthermore, “switch” is at #14 with ~1.23M monthly searches. To build out a seed list of keywords, you could expect to note down things like: Don't worry about search volumes or the specific keywords at this stage; it's all about pulling a list of starting points together that you can use to begin your research. Amazon considers the product making the most sales as the most relevant one and places it on the top of the search results for the keyword. What is their Amazon Best Seller Rank? Your product listing pages are your opportunity to include variations of your main keywords and write compelling descriptions that help you drive conversions. Take a look at the title of pretty much any product that's ranking on Amazon, and the one thing that stands out is that they're almost always keyword stuffed. Set your clock: we have got 30 minutes and 6 hidden points to discover. Once you’ve identified your top keywords (high number of clicks, order numbers, product sales), the next step is to build out your Manual Campaigns by adding the SKU(s) to bid on each keyword. You'll now see a list of relevant keywords that you can optimize your product listing around. Include the Top 10 and highest Ranked Amazon keywords in your Amazon listing title and generate more search traffic.. 18 International Amazon Marketplaces Discover the best in Best Sellers. It is not a pen with your logo scrawled on it. Shows estimated monthly search traffic to this article according to Ahrefs data. Hopefully this article has given you a solid start on mastering Amazon SEO, however, if you’d like to learn more, be sure to check out these companion articles: Seller Strategies: Long Tail Keywords; Seller Strategies: Secret Amazon Fields; Back to Top Here's an example of a listing for phone cases: The algorithm uses keywords to determine which products offer the best results for any given search query. In incognito mode again, search for your keywords on Amazon, and check out the top three books that result from each of your searches (below the sponsored results). In this case, we'll enter 'iPhone charger.'. That’s a lot of people with great taste in wallets! This strategy utilizes automatic and manual Sponsored product campaigns. With the SellerApp advertising feature, you can harvest the top-performing keywords and search terms in your campaigns. Evan Facinger breaks down some advanced strategies on how to improve product ranking with Amazon Advertising. Robyn gave us a ton of information Amazon sellers can use. Speaking of iPhone accessories, there are ~550,000 monthly searches for “Bluetooth headphones,” which makes it the 14th most popular product search on our list. If you want to understand the principles of Amazon listing optimization and how to increase sales on Amazon this article will give you the strategies and best practices to help your listings be successful. There are also lots of searches for other non-Apple smartphones on this list whereas there were no such searches on the US list.
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