21% of Australians estimate that they own over 100 garments (excluding underwear or accessories). Although the cultivation area of cotton covers only 3% of the planet’s agricultural land, its production consumes an estimated 16% of all insecticides and 7% of all herbicides. UK disposes of 350,000 tonnes (£140 million worth) of clothing in landfills every year. Fast fashion retailers save billions of dollars by locating their factories in emerging countries. You should be suspicious of any brand that is not prepared to fully account for where and how it makes the clothes it wants you to buy. Marketing can make or break the success of a brand’s campaign or product launch. But, offering discounts does act as a stimulus to drive more sales …. Clothing production doubled from 2000 to 2014. (Textile Beat 2016), 11. Americans throw away a total of 14 million tonnes of textiles each year. (Choice 2014), 33. If you’ve landed on this page, we assume you already know the definition of fast fashion, but for those of you who don’t, fast fashion is a term to describe the speed at which fashion designs move from design concept to fashion product available for purchase. (YouGov 2017), 65. (Greenpeace 2017), 3. (Ellen MacArthur Foundation 2017). (Greenpeace 2017), 41. The contents of the average UK household wardrobe are worth £4,000 or more. Shockingly, over one quarter of the world’s pesticides are being used to grow this conventional cotton. Some fast fashion retailers have introduced recycling programs that give customers a store discount in exchange for their old clothing. About the author: Jennifer is an aspiring content writer who likes to write about sustainable solutions, greener lifestyle options, and organic products. Check out the Directory or download the app to discover ethical fashion brands that meet your needs while treating people, the planet, and animals with the respect they deserve. Find her on LinkedIn and Medium. (WRAP 2011), 16. Jennifer is also the founder of The Social Copywriter, a digital agency harnessing the power of copywriting and content marketing to help mindful businesses reach more people. (Alternatives Journal 2015), 35. (Textile Beat 2016), 10. (Julian Cribb ‘The Coming Famine‘ 2010). It takes about 2,720 litres of water to produce just one cotton shirt – a number equivalent to what an average person drinks over three years. Never miss our posts. This is precisely why they neglect the sustainability aspect of production, starting from using non-biodegradable fabrics that are fully processed with chemicals, to throwing production waste into water streams, lakes, and oceans. 72% of women shop online as compared to 68% of men. The idea is that speedy mass production combined with cheap labor will make clothes cheaper for those buying them, thus allowing these fast fashion trends to maintain economic success. On average, the global water footprint of a UK household’s clothing exceeds 200,000 litres per year – enough to fill over 1,000 bathtubs. Eco Warrior Princess uses affiliate links. It is usually characterised by high volume, low margin, fast-paced, cheap and disposable items. Read CNN's Hurricane Statistics Fast Facts and learn information about the deadliest and costliest tropical storms, tropical depressions and hurricanes. In the past year, 24% of Australians have thrown away an item of clothing after wearing it just once. What can’t be sold is torn up and turned into insulation and mattress stuffing. Let’s take a deeper dive into the industry and see the statistics that lay behind the ever-changing garments that won’t stop flying off the shelves. Australians dispose of 500,000 tonnes of leather and textile waste. Not only do these people have to work exhausting hours, but the payment they get is far from fair. (YouGov 2017), 64. (World Resources Institute 2017). House of Common Environmental Audit Committee. 24% of Australians aged 16-34 throw away clothes because they are ‘bored’ of wearing them. If you like our site, think our work is important and want to pledge your support, you can pledge a donation through Patreon. (Ellen MacArthur Foundation 2017). Life in a world where our wardrobes can be upgraded with a couple of new pieces for the price of breakfast makes us neglect the terrible reality of fast fashion. With over 2,000 wholesale businesses, the Fashion District is a creative hub that’s always happening. RCA-Bakouma : braquage de 7 véhicules humanitaires Publié le 06.04.2021 The fashion industry’s CO2 emissions are projected to increase to nearly 2.8 billion tons per year by 2030— equivalent to the emissions of 230 million passenger vehicles driven for a year. But their sales techniques are having a drastic impact on consumer behaviour around the world. By now it’s probably easy to guess that the conventional cotton fabric most often used in the fast fashion industry is made unethically. In 2017, however, Jigsaw decided to break the mould, basing its print, social, and digital marketing campaign around the importance of immigration in fashion. The average person buys 60% more items of clothing and keeps them for about half as long as 15 years ago. 2021’s Online Sales Statistics You Need to Know. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. B B-tree. 51. A glut of second hand clothing swamping the market is depressing prices for used textiles. The fashion world can be sceptical when it comes to shouting about important causes, especially considering relating issues like the environment and sustainability. (EPA), 56. Love this post? In the end, it all comes to the way we treat our clothes. That all comes at a huge cost to the lives of the workers who make the clothes, as well as the environment. 30% of Australians have thrown away more than ten items of clothing in the past year. (WRAP 2011), 12. UK disposes of 350,000 tonnes of clothing in landfills every year. Polyester production emitted about 706 billion kg (1.5 trillion pounds) of greenhouse gases in 2015 equivalent of the annual emissions of 185 coal-fired power plants. It’s not unusual these days for people to buy fashion designs direct from the catwalks and runways via social media and other shopping apps. If you make a purchase using a link we may receive a commission. Feature image via Unsplash. It goes without saying, fast fashion poses a huge threat to the planet and all of its inhabitants and is one big trigger for climate change. (Ellen MacArthur Foundation 2017). Some of the main sources of carbon emissions along fashion supply chains are things like pumping water to irrigate crops (like cotton), the harvesting machinery, general transport, and those pesky oil-based pesticides—all of which are inevitably increased in the notoriously overproducing world of fast fashion. Of the 2,400 substances used in clothing manufacturing, researchers found that approximately 30% of the identified substances posed a risk to human health. The volume of water consumed by the global fashion industry is 79 billion cubic meters equivalent to 32 million Olympic-size swimming pools. (EJF), 43. More than 50% of the emissions from clothing production comes from three phases: dyeing and finishing (36%), yarn preparation (28%) and fibre production (15%). The fast fashion industry is one of the most polluting in the world and responsible for many social and environmental problems. Sign up for our weekly newsletter and receive our free sustainable lifestyle guide. The most successful fast fashion brands use influencers and other ploys to push trend driven items at ridiculously low prices, all while producing new clothing collections as often as every two weeks. Fast fashion retailers have made their name by giving us a chance to buy cheaply made pieces that look like designer clothes for next to nothing. (WRAP 2011), 14. Apparel consumption is expected to rise by 63% from 62 million tons today to 102 million tons in 2030. “Fast fashion lures us into buying more clothes than we need,” explains Lucy Seigle, a journalist specialising in environmental issues. About 1,900 synthetic plastic microfibers per garment are released when washed and due to its tiny sizes and shapes, aren’t caught in waste water treatment and enter our oceans. 18. The clothing produced each year equates to 14 items of clothing for every person on earth. So, the exact opposite of what we want! By compressing production cycles and turning out up-to-the-minute designs, these businesses have enabled shoppers not only to expand their wardrobes but also to refresh them quickly. The average UK household spends £1,700 on purchasing clothing annually. Once you know that over half of fast fashion employees don’t even get a living wage, the overall mistreatment of these workers doesn’t sound like breaking news. However, the working conditions are still worth mentioning—and prioritising. Americans consume nearly 20 billion garments a year, equivalent to 62 garments each. In Australia, 92% of clothes sold in Australia are imported. Transparency is a key precondition for industry action to eliminate human rights violations, treat workers and communities with respect and eliminate or reduce pollution and unsustainable resource use. (YouGov 2017), 66. But their sales techniques are having a drastic impact on consumer behaviour around the world. 48. Cotton is one of the most commonly used fabrics when it comes to the fast fashion industry. Statistics are used to sell products, elicit support for a candidate, or get us to ‘Like’ things. It is our duty as consumers to look a little deeper to ensure that our hard-earned cash is going to companies we want to support. This is not only due to customers getting rid of their wardrobe items, but also due to retail stores. One in six millennials (16%) aged between 16-34 say they generally keep their clothes for under two years before throwing them away. (Global Fashion Agenda 2017), 32. The following statistics, published by the UNEP and the Ellen MacArthur Foundation, ... Fast fashion. 54. Fashion Industry Statistics The global apparel market is valued at 3 trillion dollars, 3,000 billion, and accounts for 2 percent of the world's Gross Domestic Product (GDP).1 Source: FashionUnited.com¹ Retail value of luxury goods market: 339.4 billion dollars Value of of the menswear industry: 402 billion dollars Value of the womenswear industry: 621 billion dollars… The average Australian consumer spends $2,288 on clothing and footwear per year. (Global Fashion Agenda 2017), 46. 19. Don’t be fooled by baby steps like recycling and conscious collections, which may be no more than greenwashing. (McKinsey 2016), 38 Less than 1% of material used to produce clothing is recycled into new textiles and fibres. The high cost of a large fashion industry in countries like India, Bangladesh, Pakistan, Cambodia and many more is the impact on the local environment and workers’ rights violations. (WRAP 2011), 44. Wear the change you want to see. 2011a). Approximately 8,000 synthetic chemicals are used throughout the world to turn raw materials into textiles. 57% of Australians dispose of clothes because they no longer fit. We’ve covered the issues around fast fashion in great detail over the years. By thinking of the garments we wear as short term tools rather than long term investments, we contribute to wasteful consumption patterns that inevitably lead us towards drastic climate change. (Choice 2014), 25. H&M announces store closures amid rise in fast fashion competitors like Kmart and Big W . Many low-cost clothing stores offer new designs every … By 2030, it is predicted that the fashion industry will use 35% more land for cotton, forest for cellulose fibres, and grassland for livestock. Sustainable fashion cannot exist without transparency. Such revenue helps keep this website running, helps us pay our growing core team and allows us to keep the content free for readers like you. The 80 million workers in the fashion supply chain are overwhelmingly women, but the majority of retailers show no little concern with maintaining gender equality in the workplace. Use our Directory to search more than 2,000 brands. Fashion consumption is expected to grow, with sales of clothing projected to rise to $2.1 trillion by 2025. (WRAP 2011), 7. Disclosure: The curated list is based on the writer’s research and all data and stats are current at time of publishing. You know, like its much nicer counterpart, slow fashion. (Global Fashion Agenda 2017), 45. (Greenpeace 2017). 63% of textile fibres are derived from petrochemicals. Jennifer Nini is a writer, activist and the founding editor of Eco Warrior Princess. (YouGov 2017), 69. Download our app to discover ethical brands and see how your favourites measure up. It’s no secret that fast fashion’s modus operandi is to produce as much as possible as cheaply as possible. - Actualités et Infos en direct au Cameroun et dans le Monde. Fast Fashion Pollution Statistics: Fast fashion emits 1.2 billion tons of CO2 per year, more than air travel and shipping combined. Of the total fibre input used for clothing, 87% is landfilled or incinerated costing $100 billion annually. 49. (McKinsey 2016), 27. As sad as it is, a vast majority of fashion retailers do not clean and reuse water from production facilities, using a so-called “open-loop cycle” method. (Lenzing 2017), 34. However, the statistics paint a different picture: the Fast Fashion market is booming, which begs the question - why is this kind of clothing still so popular among consumers despite high-profile negative press? The main goal of fast fashion giants is all about lowering production costs. Fast fashion definition is - an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers —usually hyphenated when used before another noun. Eventually, every problem of fast fashion comes back around to the overall lack of transparency. By that score, we know that purchasing fast fashion items directly contributes to the global polluting machine that is to blame for 8% of the world’s carbon emissions. North Americans is the largest consumers of new textiles, consuming 37kgs each. (McKinsey 2016). UK online fashion retailer ASOS saw its worldwide revenue increase by over 300 million British pounds in 2019, reaching the company's largest recorded turnover. As much as the latter might be technically “organic”, the unsustainable production process often diminishes that statement. 75% of Australians have thrown clothes away at some point in the past year. In 2019, retail ecommerce sales throughout the world amounted to $3.53 trillion. Each year 1.3 trillion gallons of water is used for fabric dyeing alone. The 2020 Fashion Transparency Index found that only 5 of the 250 large brands surveyed (2%) “publish a time-bound, measurable roadmap or strategy for how they will achieve a living wage for all workers across their supply chains”. 1.4 quadrillion microfibres are estimated to be in the ocean as a result of laundering clothes. Fast fashion retailers employ thousands of people from Bangladesh, India, China, Indonesia, and other developing nations as a cheap workforce. Fast fashion is "an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers." She wants to employ all of her writing strengths to help people and businesses create good quality content. (. The structure is kept sorted at all times, enabling fast lookup for exact matches (equals operator) and ranges (for example, greater than, less than, and BETWEEN operators). Fast fashion is not just a sustainability problem, but a key feminist issue. (Browne et al. It takes about 10,000 litres of water to produce enough cotton for a pair of jeans. 61% of online shoppers go for fashion products. Here Are 5 Things to Keep in Mind as You Begin Your Sustainable Lifestyle Journey - Eco Warrior Princess, How to Be A Skeptical Shopper: A Primer on Identifying Greenwashing, Beyond America: 7 Podcasts to Learn More About World Politics and Global Affairs, Why You Need to Make Local Politics A Part Of Your Everyday Life, 9 Eco-Friendly & Ethical Sports Bras & Crop Top Styles For Fitness Lovers, Sustainable Textiles Spotlight: The Truth Behind Bamboo Fabric, Regenerative Sustainability: The New Frontier in the Sustainability Movement. Thankfully for us conscious consumers, there are countless brands doing their bit to transform the fashion industry for the better. (McKinsey 2016), 40. So whether you’re writing a report on the global fashion industry, completing a fashion-related assignment for school or just interested to learn more about fast fashion, here are 69 facts and statistics about fast fashion that will shock you… and hopefully inspire you towards ethical shopping and sustainable fashion consumption. (YouGov 2017), 63. (WRAP 2011), 15. (Global Fashion Agenda 2017), 42. Our post “Ethical Fashion 101: The Top 5 Ethical Issues in the Fashion Industry” is well worth reading if you want more info on the topic.
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